The Flag Centre of Australia
ABC Convention Services
A1 Flagpoles

Ivan Steed
Managing Director

Renee Cannon
Corporate Account Manager

History of the Company

The company was founded in 1954 as Steed Signs Pty Ltd growing into Adelaide's leading sign company, providing a full range of services which included signwriting, plastic fabrication, illuminated signs and screenprinting.

In 1973 a separate company was formed due to demand for flags and decorative bunting. The Flag Centre of Australia grew into a diverse company supplying nationally to a vast range of retail and wholesale clients.

This phenonemal growth was fuelled by involvement in large scale events including 11 years as official flag and banner supplier to the Australian Formula One Grand Prix.

Being the largest licensee for the Jubilee 150 celebrations in 1986 in South Australia and one of the largest licensees nationally for the Australian Bicentennial in 1988 we were inspired to enter the promotional product industry. This area has grown at the same rate to now become the largest sector of the company.

It became evident that our diverse range of services must be brought together under one name, hence the change to our new identity, Wava Corporation Pty Ltd was born in July 1998. This change has proved to be the correct path and the acceptance of the new name has catapulted the company into an exciting and encouraging future, moving rapidly ahead into the new Millennium.

Company Contact Details

Street Address:

Wava Corporation Pty Ltd
14 Goodwood Road

Postal Address:

Wava Corporation Pty Ltd
P.O. Box 154
Goodwood S.A. 5034

Phone: 1800 882 975 (within Australia)
Fax: (08) 8271 7546

International contact numbers

Phone: 61 8 8272 1477 (international)
Fax: 61 8 8 8271 7546



Wava Corporation Pty Ltd

APPA (Australian Promotional products Association)
PPAI (Promotional products Association International)
SA Great
South Australian Employers' Chamber
AMCHAM (American Chamber of Commerce)
Australia Brunei Darussalam Business Council
Australian Institute of Management
ACTA (Adelaide Convention and Tourism Authority)

Personal - Ivan Steed

Foundation Fellow - Australian Institute of Company Directors
Associate Fellow - Australian Marketing Institute

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